SethMathers.com

Real Estate and Everything Else

What did he say?

I really liked real estate but I was frustrated.

To be honest I was scared.

I didn’t know what I was going to do.

It looked like I was going to have to make an exit and I didn’t have a backup plan.

I didn’t like the stuff people were encouraging me to do. I didn’t want to do the stuff the coaches on YouTube were telling me to do.

Cold calling.

Door knocking.

Pop bys.

I was lost.

I wish I remember the exact day but I was strolling through my Facebook feed and a video popped up. Some scruffy looking guy in a t-shirt, wearing a baseball hat sitting behind a microphone. I didn’t watch it and kept on scrolling.

It took a couple of times of seeing that same thumbnail over a few days before I finally pushed play.

As I listened to what this guy was saying the angrier I got.

“…these people, they wouldn’t know how to read a social cue if it backed up and sat on their face.”

Who is this guy?

Who is Ryan Fletcher?

This guy is a prick!

That video made it’s way into my Facebook feed a few more times and a few more times I listened to it.

Who is Ryan Fletcher?

I learned that he had a podcast called Agent Marketing Syndicate. I had listened to real estate podcasts before. They always talk about the same stuff….

Cold calling.

Door knocking.

Begging.

Pestering.

I mean that stuff works. Agents talk about it all the time. It works. You can do business doing those things. I just didn’t want to do those things. I hated doing those things. I gave the podcast a shot. I mean I didn’t have to pay for them. They were free just like the other podcasts that were telling me to do the stuff that I hated.

It didn’t take long before I was binge listening. Sometimes I would listen to the same episode three times in a row.

I was consumed by what the message was.

I don’t have to cold call?

I don’t have to door knock?

I don’t have to make awkward phone calls asking for referrals?

What he was talking about wasn’t going to be easy.

Over the last few years, I have learned to share who I am with people. What my message is. For an introvert that can be hard.

In big groups…excruciating.

One on one…slightly bearable.

In written form…difficult but tolerable.

It still isn’t easy. In fact, some of what I have shared over the last two years has been some of my most challenging writing. But it has been worth it. Some of what I have written has taken months. A lot of what I have written made me cry. I can be a baby.

It has been an incredible ride.

Thank you, Ryan. I have seen a big improvement in myself and know there is still more to come. Just by sharing my story.

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