If you ran the local 5 and 10 cent store, you could count on a steady stream of customers to buy your knick knacks, notions and bobbins.
After all, you were the only game in town. And if you were the local Chinese restaurant, your delivery zone was just the right size that the only option some had for moo shu was you.
Local scarcity was sufficient for coaches, travel agents, real estate brokers, lawn care specialists and car washes.
But in the age of Amazon and online services, only the car wash and the Chinese restaurant are insulated now.
Local scarcity is insufficient. What else can you provide that makes me unlikely to click for an alternative?
What else can you provide that makes me unlikely to click for an alternative? That is great question. A lot of people view real estate agents as a commodity. That they aren’t needed. They are overpaid, obnoxious, lazy leeches that can’t be trusted. *Gasp* What did he just say?! That is the general public’s opinion of the profession. Seriously, go Google it.
I will continue to adjust what I offer in an attempt to keep people from using the alternative. I have seen the alternative and it might save you money in the form of decreased agent commission but cost you far more in lost equity because your home wasn’t prepared properly. That is why I look outside of the real estate industry for new ideas. I’ve seen the ideas inside the industry. Cold calling, door knocking, begging, pestering, gimmicks, iPhone photos (yes I’m stilling talking about this), etc. It isn’t pretty. I don’t want anything to do with that hot mess.
