That Was a Huge Disappointment
Being a Realtor one of the perks I receive with my yearly dues is a subscription to the Realtor Magazine. As a nurse practitioner my wife receives similar trade publications in her field. Many of you do as well. Just a few days ago the September/October 2017 issues was delivered. On the cover is a dark picture with a broken lightbulb. On the bottom of lightbulb is a title that caught my attention.
Industry Ideas that Deserve to Die
I got excited. Great title! Great picture to go along with the great title. I was excited. I find that the real estate industry and a lot of the ideas in the industry are broken, shattered just like the light bulb on the cover. Some of those ideas, tactics, and behaviors, need to die and be buried. I could give you a list of a few of them. I was hopeful that this was the time that the National Association of Realtors would as well. Maybe they would encourage agents to throw away the ideas, tactics, and behaviors that are bankrupting this industry of trust. I flip through to the page and the first industry idea that needs to die
DIY tendencies will lead to more FSBOs.
Okay, well that wasn’t what I was hoping for. Maybe #2 will be better…
New windows make a home energy-efficient.
Nope…not where I want this to go. Maybe #3….
Members of generational groups are all the same.
I’ll be honest, I was no longer hopeful.
I read the rest of the article and I was really disappointed. No mention of annoying telemarketing, ignoring the Do No Call List. No mention of the “guaranteed sale program”. They didn’t condemn bait and switch advertising. No talk about the dangers of lying to get listings. They didn’t talk about shorting the BAC without the seller knowing. At the least I thought they would talk about why agents shouldn’t use cell phone photos to advertise listings. What about cold calling from the obituaries? Nope, not a peep. None of those things were on the list.
I get it, Apple makes it seem like the iPhone can take good pictures. It might. Compared to hiring a professional real estate photographer the iPhone is crap.
No none likes to get cold called.
You know what industry ideas need to die? A lot of the ideas, tactics, and behaviors that agents are paying coaches to tell them do to. Cold calling, bait and switch adversing, lame pop bys, trolling obituaries, begging, annoying, on and on and on.
And cell phone photos.
Why I am still talking about cell phone photos? Why is this still a thing? Stop it! We learned seat belts were a good idea in cars. Why can’t agents learn that cell phone photos don’t help add value to a home sale?
It is costing home owners showings and money.
